Premium E-Commerce Platform
A fast product catalogue and automated workflow from order to delivery.
Client
Atelier Noma
Industry
Premium retail
Project type
E-commerce platform
Duration
18 weeks
Launched
2026
A faster path to purchase and an operational foundation for new markets.
Demonstration case studyA brand experience without compromise in commerce operations
This project combines editorial product storytelling with an operational system for catalogue, payments, stock and fulfilment.
The project needed to preserve rich visual storytelling while accelerating mobile purchase and day-to-day catalogue management.
The business problem
The previous store was slow on mobile, campaigns required developer support and orders were copied manually into operations.
Orders moved to warehouses and carriers in several steps. Customer service had no single view of payment, fulfilment and returns.
The proposed solution
We built a modular storefront, editable campaign content and an integration layer for payments, delivery and stock.
An integration layer synchronises inventory, allocates orders, creates carrier labels and returns statuses to the customer account.
Delivered functionality
Variants and collections
Editorial blocks, video, materials, dimensions and use context.
Flexible campaigns
Compatible variants, visual feedback, price and live availability.
Payments and delivery
Guest purchase, address suggestions, local payments and clear errors.
Automated statuses
Warehouse allocation, labels, documents and status notifications.
Funnel analytics
Orders, returns, warranties, addresses and preferences.
The commerce experience
The system pairs a rich editorial storefront with a short, clear path to order.
Arc / One
Designed objects for considered spaces.
01 / Collection
Editorial storefront
Products and narrative in a flexible composition.
Arc / One
Designed objects for considered spaces.
02 / Product
Configurator
Variants, materials and availability without a reload.
Arc / One
Designed objects for considered spaces.
03 / Operations
Orders
Payment, warehouse, delivery and exceptions in one view.
Engineering and launch
11 weeks from commerce strategy to controlled launch.
Commerce strategy
Analysis of funnel, catalogue, content, markets and integrations.
UX and visual system
Mobile prototype and a design system for editorial and commercial modules.
Storefront and operations
Catalogue, checkout, account, CMS and fulfilment automation.
Migration and launch
Products, SEO routes, payments, load testing and monitoring live orders.
Key challenges
We needed to preserve the rich visual identity without compromising performance on media-heavy product pages.
Heavy visual content
Automated optimisation, responsive imagery and position-aware loading priority.
Complex product rules
One validated model for compatibility, price and inventory across storefront and checkout.
Migration without SEO loss
URL mapping, permanent redirects and controlled indexing.
Demonstration outcomes
Demo outcome: faster product pages, less manual processing and independent campaign management. The indicators represent a realistic scenario during the first quarter after launch.
+27%
mobile conversion
against the preceding period
1.3 sec.
product-page LCP
75th percentile on mobile
−42%
manual steps per order
from payment to carrier
+18%
average order value
through bundles and complementary products
“The new platform lets us launch campaigns quickly, while orders reach fulfilment without manual copying.”
Мария Николова
E-Commerce Director · Atelier Noma
Connect a premium purchase experience to efficient fulfilment.
We will assess the customer funnel and the operations behind it as one system.